Defining a Modern, Minimalist Aesthetic.
This personal branding project was undertaken to establish a cohesive and distinctive brand identity that reflects my core design philosophy and attracts prospective clients. The aesthetic is deliberately modern, minimalist, and bold, showcasing a clean yet impactful visual language that I find particularly resonant, while also demonstrating my versatility and openness to other styles. The comprehensive suite of deliverables includes a custom logo, a defined brand color palette, professional business cards, consistent letterheads, and a unified social media presence. Designing for oneself presented a unique challenge, as it required distilling my individual creative essence without an external brief. This process, coupled with rigorous self-critique, pushed me to refine my craft and pursue design perfection, ultimately strengthening my abilities as a graphic designer.
