Patriot Games is an exciting adventure series that plunges viewers into the epic journeys of Justin and his family as they traverse incredible landscapes throughout Australia and the US. What began as a popular TV show has seamlessly transitioned to a thriving YouTube presence, inviting viewers along for authentic, often rugged, experiences. At its core, the series celebrates family camping and extensive touring, offering a genuine portrayal of their experiences in the great outdoors. Patriot Games also dives into the world of 4WD , competitive offroad racing, hands-on vehicle builds, and comprehensive product reviews for 4x4 and adventure gear.
As the lead designer for Seasons 5 through 8 of Patriot Games, I was responsible for all visual design elements that brought the show to life and supported its digital growth. My comprehensive involvement included the creation of all in-episode graphics, lower thirds, logos, and credit scenes to ensure a cohesive on-screen presence. Beyond the episodes, I designed engaging YouTube thumbnails to drive viewership, developed email marketing assets, created sponsor content pools, and produced various marketing advertisement graphics, ultimately playing a crucial role in amplifying the series' visual appeal, driving audience engagement, and solidifying its successful presence on the YouTube platform.
Beyond the core design deliverables, I also conducted in-depth research and analysis of YouTube algorithms to inform the creation of optimal thumbnails. By adapting designs to current trends and platform best practices during each season, The channel consistently achieved an above-average clickthrough rate for Patriot Games episodes, significantly enhancing viewer engagement and digital reach.
Season 5
The FJ49 – Patriot Games' Most Ambitious Build
Season 5 of Patriot Games centered on the most ambitious project in the show's history: the creation of the "FJ49." This landmark build represented a world-first, meticulously fusing an immaculately restored 1945 LandCruiser body with the robust engine and driveline capabilities of a modern-day 79 Series LandCruiser, establishing a new benchmark for custom overland vehicles.
Season 6
From SEMA to the Wilds of the USA
In Season 6, Patriot Games crossed continents, launching a grand expedition across the United States. This season kicked off with a major industry collaboration at the SEMA Show, where the Patriot Games family joined forces with Toyota. Post-event, their journey continued into the diverse and demanding environments of the American West, including the vast Mojave Desert, the elevated wilderness of Big Bear Mountain, and the distinct natural beauty of Anza Borrego.
Season 7
The Victorian High Country
Season 7 of Patriot Games delivered its most anticipated adventures within the majestic Victorian High Country. This series of episodes saw the Patriot Games family deeply immerse themselves in one of Australia's premier 4WD and camping regions. They navigated its stunning, yet challenging, landscapes, embracing the raw beauty and creating truly unforgettable family experiences in this iconic Australian setting.
Season 8
Exploring Tasmania
In Season 8, Patriot Games introduced viewers to an entirely new frontier as the family undertook their inaugural expedition to Tasmania. The season highlighted their exploration of the island's diverse environments, from the wild, untamed stretches of its West Coast to the unique, high-altitude wilderness of the Central Plateau, showcasing Tasmania's distinct adventure opportunities.
