This conceptual tourism campaign for the Scottish Highlands was developed to create a striking visual contrast, enticing urban dwellers to explore vast wilderness. The core idea involved strategically placing breathtaking landscape imagery of the Highlands on billboards within densely populated city areas, starkly juxtaposing natural grandeur against the concrete jungle. For this immersive campaign, I designed the distinctive logo, various banners, the billboard advertisements themselves, and a conceptual website, utilizing Adobe Photoshop to bring this vision of serene escape to life.
The Highlands - Billboard
The Highlands - Poster
The Highlands - Logo
