Patriot Campers is a leading Australian manufacturer renowned for its range of luxury off-road camper trailers. Each model is meticulously designed and built in Australia, catering to diverse outdoor enthusiasts. Their product line is strategically marketed to distinct audiences, from families seeking robust comfort in the wilderness to serious off-road adventurers demanding extreme capability, and those who prioritize uncompromised luxury in remote environments.
Serving as the Lead Graphic Designer for Patriot Campers, I was instrumental in shaping and maintaining the brand's entire visual presence. My responsibilities were exceptionally broad, guiding the aesthetic direction for everything from major marketing campaigns and crucial new product launches to all digital and print collateral. I took charge of the full spectrum of design deliverables, including the company's website, comprehensive brochures, social media visuals, widespread advertising, internal and external signage, and branded apparel. My work also extended to specialized areas like product decals, trade show displays, and compelling motion graphics for product videos, all while consistently developing and refining the brand's core identity. My contributions were pivotal in the successful introduction of new products, generating increased sales, and significantly enhancing overall marketing effectiveness, showcasing the depth of my graphic design capabilities in a dynamic, industry-leading environment.
Marketing Campaigns & Social Media Strategy
A significant aspect of my role at Patriot Campers involved close collaboration with the marketing coordinator to conceive and execute targeted campaigns. These initiatives were designed to achieve key objectives, including boosting sales for specific models and enhancing overall brand awareness. For each campaign, I developed a comprehensive suite of visual assets, spanning engaging social media graphics, impactful email marketing layouts, integrated website visuals, and dynamic motion graphics for YouTube video promotion. Among these, the GEN2 and Supertourer launch campaigns stood out as particularly large-scale and impactful, showcasing my ability to deliver extensive visual content for major product introductions.
My role extended to leading the visual execution for Patriot Campers' most significant product introductions, notably the GEN2 and ST5 Supertourer launch campaigns, each presenting unique strategic design challenges.
The GEN2 campaign demanded a complete visual overhaul, as it introduced an entirely new model range to replace existing lines. I spearheaded the creation of a fresh campaign identity from the ground up, utilizing a blend of studio and lifestyle photography to establish a compelling visual narrative. This comprehensive launch involved designing all new social media graphics, a complete website redesign, and dynamic motion graphics for digital advertisements and promotional videos.
The ST5 Supertourer presented a unique marketing opportunity as a "first of its kind" camper trailer in the world. For this unprecedented launch, I took the established Patriot Campers branding and elevated it, pushing its visual boundaries to match the groundbreaking nature of the product. My strategic graphic support was crucial to the marketing and sales teams, contributing significantly to the overwhelming success of the Supertourer's introduction to the market.
Patriot Supply: Merchandise & Retail Design
My responsibilities at Patriot Campers extended to Patriot Supply, the brand's dedicated retail arm for merchandise, apparel, and camping gear. A key part of my role was ensuring a consistent influx of new product designs and compelling marketing materials to drive sales. I designed a wide range of branded apparel, including t-shirts, hoodies, and hats, and contributed to the overall styling of select camping gear. Additionally, I was solely responsible for creating all marketing collateral for specials and sales campaigns, delivering cohesive visual assets for email marketing, social media platforms, and the Patriot Supply website. This ensured a dynamic and appealing retail experience that consistently engaged customers and supported sales objectives.
