Über is a conceptual 12-page fashion sales catalogue designed to showcase the cutting-edge streetwear trends of 2020 with a fresh, dynamic aesthetic. My aim was to ensure each page presented its featured clothing in a unique and captivating way, moving beyond traditional catalogue layouts. Designed primarily in Adobe Photoshop and InDesign using stock imagery, the catalogue employs a variety of design techniques across its spreads. Despite the individual page variations, a distinct and cohesive overall theme ties the entire publication together: a signature deep etching effect applied to every image, creating the illusion that products are boldly "popping out" from the scene. This innovative visual treatment serves as Über's trademark look, establishing a memorable and impactful presence for the streetwear brand.
